The fragrance industry is evolving, with consumers and brands increasingly exploring new ways to experience fragrance.
At CPL Aromas, AromaHydro™ is helping to shape this evolution. Our concentrated, water-based fragrance platform enables the development of alcohol-free fragrance products across fine fragrance, hair and body mist, fabric refreshers, reed diffusers and pet cologne.
With “just add water” concept, AromaHydro™ offers a flexible alternative to traditional solvent-based fragrance systems.
AromaHydro™ is a concentrated water-based fragrance platform.
This creates opportunities for brands looking to develop innovative water-based and alcohol-free fragrance applications.
AromaHydro™ Applications
Fine Fragrance
AromaHydro™ can be used to create water-based, alcohol-free fine fragrances with fragrance strength and longevity designed to be comparable with alcohol-based Eau de Toilette formats.
The technology can also provide an improved skin feel, a more moisturised skin impression and faster drying, while offering potential finished-product cost savings.
Body & Hair Mists
AromaHydro™ provides an alternative approach to alcohol-free body and hair mists, designed for use on skin, hair and clothing.
The technology can support longer-lasting fragrance performance while maintaining a smooth, lightweight sensory experience.
This makes AromaHydro particularly suited to multi-use fragrance products designed for everyday application.
Fabric Refreshers
AromaHydro™ extends into fabric care, enabling water-based fabric refresher concepts with long-lasting fragrance performance.
Testing has demonstrated fragrance performance for up to 24 hours on fabrics, alongside touch- or rub-activated fragrance release.
Selected formulations can also use AromaGuard™ fragrances to target malodours such as sweat, pet, kitchen and cigarette odours.
Reed Diffusers & Air Care
AromaHydro™ can also be used for water-based reed diffusers and air-care applications.
The system provides a water-led, non-flammable and lower-VOC alternative to traditional solvent systems, while maintaining comparable fragrance strength and weight-loss profiles in testing.
It can also support refill and concentrate concepts, offering brands additional opportunities within home fragrance.
The Benefits of Water-Based fragrance
From water-based perfume and body mists to fabric refreshers and reed diffusers, AromaHydro demonstrates how fragrance technology can create new possibilities across multiple categories.
By combining simple water dilution with fragrance performance, AromaHydro™ gives brands a flexible platform for developing the next generation of fragrance products.
