AromaHydro recognised for redefining fragrance delivery with a water-based alternative to traditional alcohol systems
CPL Aromas is proud to announce that AromaHydro™ has been named Best Functional Ingredient Innovation at the inaugural Cosmetics Business Innovation Awards (CBIAs), a new industry awards programme celebrating excellence across the global cosmetics and personal care supply chain.
The awards recognise outstanding achievements in ingredients, packaging, contract manufacturing, technology, testing, regulatory compliance and innovation. Among a highly competitive field of entries, AromaHydro stood out for its groundbreaking approach to fragrance formulation.
Traditionally, fine fragrance applications have relied on ethanol as the primary carrier system. AromaHydro challenges this convention by offering a water-based fragrance technology that delivers high-performance scent experiences while addressing some of the industry’s most pressing challenges.
The judging panel praised AromaHydro for its ability to overcome common barriers associated with alcohol-based fragrances, including flammability concerns, VOC limitations and transport restrictions. The winning technology was also recognised for simplifying storage and cross-border logistics, providing brands with greater flexibility in product development and distribution.
In the judges’ comments, AromaHydro was described as an innovation that brings an “evolved and commercially savvy approach to fragrance delivery,” combining technical performance with practical business benefits.
In addition to its operational advantages, AromaHydro was commended for its sustainability credentials and potential to support cost efficiencies, making it an attractive solution for brands seeking future-ready fragrance technologies.
“We are delighted to see AromaHydro recognised by Cosmetics Business,” said Nelly Di Mercurio, Global Marketing & Communications Director at CPL Aromas. “This award reflects our commitment to challenging industry conventions and developing technologies that not only enhance fragrance experiences but also help our customers navigate evolving regulatory, sustainability and logistical requirements.”
Launched as part of CPL Aromas’ ongoing innovation strategy, AromaHydro represents a significant step forward in fragrance formulation, opening new opportunities for brands across personal care, home care and fine fragrance applications.
This latest industry recognition reinforces CPL Aromas’ position as a leader in fragrance innovation and highlights the company’s dedication to creating solutions that deliver commercial, technical and environmental benefits.