CPL Aromas celebrated its signature event for the third consecutive edition in Cannes during TFWA 2025, bringing together customers, media partners, influencers, and industry colleagues for an unforgettable “Rêve by the sea”.
Held at Lucia Cannes, the venue provided the perfect atmosphere to discover the mixology-inspired fragrance collection specially crafted for the event. The concept reimagined some of the world’s most iconic cocktails through the artistry of CPL Aromas perfumers. To elevate the experience, expert mixologists paired the creations with bespoke cocktails, blending smell and taste into a multisensorial experience.
The collection was designed to reflect the diversity of cocktails and their moods: from light and playful to bold and mysterious designed to delight all kinds of tastes.
Fruity and sparkling creations, infused with bright citrus, tropical fruits, and fresh florals, captured the carefree joy of a seaside celebration. By contrast, deeper and more enigmatic fragrances drew on darker notes such as rum, tobacco, spices, and woods, evoking the intrigue of late-night indulgence. A gourmand facet also ran through the collection, with touches of vanilla, caramel, and honey. Delicious yet refined, that transformed when paired with liquorous accords into something unexpectedly daring.
Some of CPL Aromas’ innovative technologies were involved in bringing these fragrances to life:
- AromaSpace, capturing the true essence of nature in: Mango Alphonso, Pink guava, Lady Emma rose, coffee bean, petrichor and green tea AromaSpace.
- AromaFusion, creating exclusive scents such as Mojito Fusion, Oak Fusion, and Kashmir Fusion, adding a modern edge and depth to the collection.
A big highlight of the night was the first-ever launch of a CPL Aromas’ new groundbreaking technology. Presented through an immersive reveal, guests experienced the first glimpse
of this innovation, set to mark a turning point in our industry. The full story is still to be revealed… but one thing is certain: this is just the beginning. Stay tuned!
With each edition growing in creativity and scale, this event was another opportunity to witness and celebrate creativity together.
Au revoir Cannes, until next year.
Lets Create Together
