CPL Aromas and Tyler, The Creator celebrate the launch of French Waltz

CPL Aromas congratulates Tyler, the Creator on the spectacular launch of GOLF le FLEUR* first Eau de Parfum, French Waltz – a proud collaboration with CPL Aromas’ Global Fine Fragrance team.

Tyler, the Creator, the multi-award-winning singer, director and producer has earned millions of loyal fans and followers across his social media channels, eager to see what he does next. Tyler’s Midas touch spans across music, videos, and luxury lifestyle products with his brand GOLF le FLEUR* – whose reach now extends into fine perfumery with the creation of French Waltz.

Alexandra Kosinski, Head of Perfumery in CPL Aromas UK, and Julie Pluchet, Creative Perfumer, worked closely with Tyler, The Creator over an 18-month period to design the fragrance.

Alexandra describes the fragrance as ‘sunny radiance in full bloom tinted with pastel shades. This original and modern scent is full of intrigue and character, perfectly mirroring Tyler and the GOLF le FLEUR* brand’.

‘One of the things that stands out about Golf Le Fleur is the brand's use of colour, so it was important for the fragrance to convey Tyler's chromatic universe.’, explains Aitana López de Carrión, Global Fine Fragrance Development Manager, who worked side-by-side with Tyler, Alexandra and Julie throughout the project.

The addictive scent opens with a crystalline feel of dewy petals, the fizz of mandarin and light watery fruits. A blooming heart of tender mimosa blends with sheer white florals and powdery rose. The base is warm and comforting with creamy sandalwood and skin-like musks.

Sam Pringle, Global Account Manager Fine Fragrances, adds that ‘the partnership and creative process has been a true pleasure. Despite the challenges faced during a pandemic, we are all ecstatic to see the launch of French Waltz and excited about what will follow.’

French Waltz is available in 10ml, 50ml and 100m and is available now at golflefleur.com.

Let’s create together.