Malodour counteractant technology from CPL Aromas
Thanks to the millions of smell receptors in a human nose, most of us
can distinguish at least one trillion scents. Many of these are likely to be
unpleasant malodours. When we smell a malodour, we’re not smelling
a single scent, but hundreds of component odour molecules mixed
together to make up a unique odour
AromaGuard from CPL Aromas is a targeted and effective malodourcounteractant technology. By matching a specific malodour, it can
reduce human perception of that odour and replace it with a desired
fragrance. This innovative, completely bespoke technology can be
used across many applications, from Personal Care and Household
products to industrial and institutional settings. At CPL Aromas we’re
constantly evolving AromaGuard so that it continues to answer the
ever-changing needs of our customers
Benefits
Versatility and adaptability
Wide range of applications
Tailor-made formulations
Effective malodour reduction
Enhanced consumer experience and environments
Why choose AromaGuard?
Every odour, pleasant or unpleasant, is different, thanks to all the
various molecules involved. Before we can create an AromaGuard
product to counteract a malodour we must recreate the bad odour;
only when we understand what makes up the malodour can we design
a product to reduce it
AromaGuard works with the odour to counter it, changing the brain’s
perception of what the nose is smelling. AromaGuard makes bad
odours seem pleasant by neutralising the active malodour molecules
and replacing them with a pleasant fragrance, be it by chemical
combination, physical combination or physical interference
Download the brochure for more information.
