The Power Shift: Renewable Energy and the Future of Perfumery
The fragrance industry is undergoing a profound transformation. Driven by increasingly conscious consumers, stricter environmental regulations, and the urgency of climate change, the sector is redefining its production models. Today, transitioning to renewable energy sources is no longer an alternative — it is a strategic decision that demonstrates how luxury and sustainability can move forward together.
In this new landscape, the energy transition becomes a key enabler of innovation and competitiveness. At CPL Aromas Latam, as part of one of the world’s leading players in the aromas and fragrances industry, this commitment translates into concrete action: currently, 44% of our electricity comes from renewable sources, enabling the generation of 101,000 kWh of clean energy and the reduction of 16,700 kg of CO₂ during 2024.
More than a figure, this represents a statement of intent: to raise environmental standards across the entire value chain and accelerate the path towards more responsible operations in the region.
Beyond Perfumery: Impact on the Cosmetic Ecosystem
Cosmetic manufacturing, closely linked to fragrance production, clearly reflects the impact of this transition. Industry studies estimate that facilities shifting to 100% renewable energy can reduce their carbon intensity by between 20% and 30%, resulting in a direct and measurable decrease in operational emissions.
In emerging markets such as India, approximately 50% of cosmetic manufacturing plants already operate using solar energy, marking significant progress towards cleaner and more efficient production. These changes not only reduce environmental footprint but also strengthen the resilience and sustainability of the industrial model.
Sustainability as a Driver of Consumer Preference
The energy transition also responds to a clear consumer demand. Nearly 65% of Generation Z avoids brands that lack strong environmental credentials, while 72% of consumers state they are willing to pay more for sustainable products, including fragrances.
In a global market that surpassed USD 50 billion in 2025, producing with renewable energy is not only an environmental responsibility — it is a tangible competitive advantage. Sustainability becomes a strategic differentiator, capable of strengthening reputation, driving preference, and consolidating brand value.
A New Standard for the Industry
The conclusion is clear: producing fragrances using renewable energy is not a passing trend but a structural imperative. It represents the path towards a more resilient, efficient industry aligned with the environmental challenges of our time.
At CPL Aromas Latam, this commitment is not a future promise but an operational reality. The adoption of solar energy and the progressive increase in electricity sourced from renewables form part of a concrete strategy to reduce our carbon footprint and transform the way fragrances are created in the region.
Because the future of perfumery should not only smell good — it must also feel responsible. And at CPL Aromas Latam, we are already driving that change.
