Featured | 24 June 2021
CPL Aromas launched AromaSpace
CPL Aromas launched AromaSpace, a unique blend of headspace technology with perfumers’ creativity
CPL Aromas, the biggest fragrance-only fragrance house in the world, unveiled AromaSpace to the world, a technology which combines headspace analysis with perfumers’ creativity and expertise. This fusion of skills enables CPL’s team to produce beautiful, true-to-nature fragrances and recreate odours from all around the world.
As we all know intuitively, scent and emotion are intrinsically linked. It is also established science that nature has a positive effect on our wellbeing. Natural fragrances can evoke childhood memories and bring you joy, calm you or excite you, bring you into focus and in general improve your day.
To bring some of the most fragrant aromas from Nature into our everyday life without destroying their source, the biggest fragrance houses use Headspace technology – CPL Aromas has been doing it since the 1990s. But now the company is bringing the technology one step further, by combining it with its Perfumers’ expertise to create a unique set of perfume bases.
Dawn Groves, Group Analytical Manager at CPL Aromas, said about the launch: “I am proud of what our teams have already achieved with AromaSpace: the accuracy of our bases compared to the original scents is quite unique. I am happy to tell you that we have many more developments of AromaSpace technology in the pipeline, to bring it even higher in our customers’ estimations”.
In its essence, AromaSpace is a joint venture between the Analytical and Perfumery teams. From the headspace analysis, GC-MS analysts produce a detailed chemical composition. This skeleton formulation is compounded and adjusted to recreate the odour of the plant or other source. During this process, components that are unavailable or not safe to use are usually found and must be taken out, leaving gaps in the chemical composition. So, taking the analysis as a starting point, CPL Aromas’ perfumers use their expertise to fill these gaps transforming the raw data into a fragrance, which can then be used as a base from which to expand, or a scent to inspire other creations.
Sam Pringle, CPL Aromas’ Global Account Manager, says: “We are very excited with this development, especially within the Fine Fragrance team. We look forward to delighting our international customers with each of our unique AromaSpace fragrances. They perfectly capture the natural scent of their origin, and help us to reconnect with the world around us’.
AromaSpace is suitable for most applications, as its natural aromas blend well with most categories, including Candles, Reeds and Fine Fragrances.
In the week commencing 28th June, CPL Aromas will be showcasing its new AromaSpace technology to the world in the unique and original Blumenhaus floral celebration event. To find out more follow the Instagram account @cpl_aromas_visionary for updates.
Let’s create together.